Our Tru Selves, a Founder's Story
Share
Ever feel like you were meant to do something else? That nagging feeling plagued me for decades. I built my career in media and technology marketing some of the most exciting brands on the planet, but that little voice inside was incessant! I was ignoring my passions - food, wellness, travel, and frankly, me - until I finally made the scary decision to indulge myself and do what felt right for me. As a mama of two boys, making the right call was even more crucial because there are two sets of eyes looking at you for cues on what to do. Not easy for many reasons, but I had to acknowledge my tru self.
The process, while uncertain, confusing and messy at times, was a pretty delicious journey. My husband, Kevin, and I come from foodie families in the restaurant business, so when there were unanswerable questions in our lives, we did what we knew best, cook! Everything handmade, from the heart. Some of my earliest childhood memories were of making the perfect pastas, breads, gnocchi, and more from scratch with my grandfather, a professional chef. I learned the very best is always homemade. So when my journey took a big turn with a Celiac disease diagnosis five years ago, Kevin and I hit the sheets. The baking sheets.
Determined to find the best gluten-free goodies, I was disappointed with the limited bakery and grocery store options. I wanted the flavor, texture, taste and freshness I knew, not the “gluten free” option. We took matters into our own hands, and after years of testing recipes ourselves, created TruCrumb - a line of high quality, clean, gluten-free treats you can enjoy at home without all the fuss. Delicious, bakery fresh indulgences within reach, anytime? Yes! We could finally share our love of food (and my obsession with treats!) with everyone, everywhere. No one is left out, deliciousness abounds and everyone is feeling good. That felt right to me and I knew I finally found my truth.
I invite you to try TruCrumb for yourself and tell me what you think! We make our treats for you and always want to hear your thoughts and ideas - the next flavor can be inspired by YOU!
Remember, nothing is perfect, except for you. Tru.
XO,
Sabrina Zahn
TruCrumb Founder
The process, while uncertain, confusing and messy at times, was a pretty delicious journey. My husband, Kevin, and I come from foodie families in the restaurant business, so when there were unanswerable questions in our lives, we did what we knew best, cook! Everything handmade, from the heart. Some of my earliest childhood memories were of making the perfect pastas, breads, gnocchi, and more from scratch with my grandfather, a professional chef. I learned the very best is always homemade. So when my journey took a big turn with a Celiac disease diagnosis five years ago, Kevin and I hit the sheets. The baking sheets.
Determined to find the best gluten-free goodies, I was disappointed with the limited bakery and grocery store options. I wanted the flavor, texture, taste and freshness I knew, not the “gluten free” option. We took matters into our own hands, and after years of testing recipes ourselves, created TruCrumb - a line of high quality, clean, gluten-free treats you can enjoy at home without all the fuss. Delicious, bakery fresh indulgences within reach, anytime? Yes! We could finally share our love of food (and my obsession with treats!) with everyone, everywhere. No one is left out, deliciousness abounds and everyone is feeling good. That felt right to me and I knew I finally found my truth.
I invite you to try TruCrumb for yourself and tell me what you think! We make our treats for you and always want to hear your thoughts and ideas - the next flavor can be inspired by YOU!
Remember, nothing is perfect, except for you. Tru.
XO,
Sabrina Zahn
TruCrumb Founder