The Secret Ingredient

Yes, we're Tru, but sometimes we have secrets, like these amazing offers, discounts and news. We only share them with our trusted Tru Believers, like you.

It's ok. Go ahead and spread the word. We'd love if you talked about us! 

Holidays are here November 3rd! With new flavors, products and gifts, your foodie shopping list ends here. Get ready to feast your eyes and your palette! Check out the new items in our Tru Holiday page. 

Big news! We'll have our own dedicated, gluten-free facility starting November 17th! You'll be able to schedule pick ups directly from us, just in time to make your holidays easier!

Austin, starting September, you can find us at Parker & Scott on Burnet. Now you can get your faves whenever you're craving them!

Launching in August, our latest flavor, Pesto Biscuitini. You heard it here first.

10% off your next order. Use discount code: Secret10 at check out.

10% off your first order. Use discount code: NewTru at check out.